Set Up a Marketing SMS Campaign
Prepare recipients, sender identity, content and a controlled test before your first marketing campaign.
Before you start
You need an activated marketing account, sufficient credit and an eligible sender. A pre-approved mask is marketing-only. It does not activate transactional or OTP service.
Campaign checklist
- Prepare a permission-based list and retain consent records.
- Normalize recipient numbers; remove duplicates and opted-out contacts.
- Choose your pre-approved marketing sender or approved marketing brand mask.
- Review your offer, business identity, official links and working opt-out instructions.
- Check SMS segments and estimated usage before scheduling.
- Run a controlled test, then review final delivery results.
Avoid unnecessary cost
Do not repeatedly resend an entire campaign because some messages are pending. Investigate message statuses first. A scheduled submission is not a guarantee of delivery at a precise time.